Monday, August 26, 2013

Fotographix Evolves into Calgary ProPhoto


Fotographix was a happy accident. The business started out as a sole proprietorship and grew over time. Later, Jesse Yardley began to outsource certain projects to other photographers who he knew and trusted. Fotographix grew from an individual freelance photographer to encompass a small group of professionals and advanced semi-professionals. The result, is that Fotographix ceased to be a personal portfolio site, instead it became a place to showcase the work of the entire team.

Unfortunately, Fotographix was not the idea platform for showcasing the latest and greatest photography that so many members of the group were producing. The site was hard to update and ineffective at highlighting the faces of the group.

Calgary ProPhoto is an attempt to address these issues and more. The new website will be easier to update, and is architected to put the photographers' work in the spotlight where it deserves to be. Pricing information will also be easier to understand as well as being correlated to the chosen rates set by the photographers themselves. Calgary ProPhoto is committed to promoting the creativity and innovation of its members. To that end, a series of social network-based satellite sites have also been created. These will provide an alternative means to reach our important audiences; namely realtors, real estate developers, business owners and engaged couples.

Fotographix will eventually revert back the the personal portfolio of Jesse Yardley. This process will be completed by 2014.

Friday, August 16, 2013

Condo Living July Cover


Fotographix's Jesse Yardley was commissioned to photograph the area around one of Calgary's newest condo developments, The Park. Photos were taken from all directions; the most appealing angle was a vantage point facing south east from inside Central Memorial Park. The photograph (seen above) was then used as the foundation for a composite image depicting a 3D rendering of the building as it will appear when construction is completed. The Central Memorial Library can be seen in the foreground with the development rising up in the background.

The final composite photo was used on the cover of Condo Living's July 2013 edition.

The Park is a new development by Lake Placid Group and will be located at 13th Avenue and 2nd Street SW.

Friday, August 02, 2013

Commercial Real Estate Photography Project





Fotographix was selected by the commercial real estate company Strategic Group to photograph over 50 of its properties in Calgary. We'll be posting some of our favourite shots from the project over the summer of 2013.