Monday, March 07, 2011

Stage it. Shoot it. Sell it.

More and more Calgary realtors are turning to professional real estate photographers to photograph their listings. However as any photographer will tell you, the subject matter counts, and even the best lighting, camera angles and post-production can never make a messy, lived in home look great. That's why smart real estate agents are using a combination of staging and photography to showcase the best attributes of a home.

Fotographix has been working with a number of Calgary realtors, offering professional photography services, however in some cases the sellers have taken matters into their own hands. Recently, I was asked to photograph a home after the listing had sat on the market for over three months. The realtor had taken some snap shots of the home for use on MLS, but these photos were not attracting buyers to the home. For a fee of $125.00 + GST, I re-shot the home using a Canon EF 16-35mm f/2.8L II USM lens. Because the lens is very wide angle, I was able to enhance the size of rooms and give a wider perspective on the living areas. Once the new photos were ready, they were posted on the listing website. Less than three weeks the home sold. The seller provided this quote:

"Thank you to Jesse Yardley for helping us sell our house in three weeks! We are very pleased with the photos Jesse took to showcase our house. We re-listed our house after the first listing expired and Jesse was able to capture the highlights of our property. We strongly believe this helped us close our sale in the following three weeks. It really freshened our listing on the MLS website. Jesse's creativity brought new buyers through with his artistic and stylish architectural photography." Best Regards, C. & P. Jugdev

I'm always happy to see sellers getting the value they deserve for their home. As a avid fan of interior design and architecture, I very much enjoy seeing what creativity people put into their homes. When that creativity is lacking, it's time to call in the interior designers for a professional staging!

The photos show above where taken in Orange Lofts.
Realtor was Kathleen LaPlante.

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