Saturday, April 04, 2009

A New Option for Canada's Models


If you're an aspiring model there are a number of places you can go online to promote work. Up until now, many models have been turning to One Model Place and Model Mayhem to showcase their work and find castings. Although there are a few Canadian users on these top sites, the bulk of the user base is south of the border. There seems to be a need for a site that focuses on Canadian Models, which brings us to Model Republic.

Model Republic is a totally new network for models. Photographers, makeup artists, hair stylists, fashion designers, and other industry professionals are also involved, with the models acting as the central user group in this community. Although models from all over the world are present, it's clear the site celebrates its Canadian, and especially, Calgarian members. The bulk of the users who have signed up (to date) live and work in Calgary.

As far as social networking sites go in the fashion industry, Model Republic is right up there. With a wide range of features and tools, Model Republic puts the big boys like Model Mayhem to shame. Feedback from members has been widely positive. It's not uncommon to see members of the site make references comparing Model Republic to Model Mayhem. The common consensus is that Model Republic wins hands down on usability and user interface design. The underlying message here is that chaos and mayhem abound on other sites, whereas Model Republic brings order with well thought out design and functionality.

The company that conceived and designed Model Republic, DDW (Defrost Design Works Inc.), is a Calgary-based design firm and has some experience with brand building and creating other social networks. By partnering with Recharge Media, they were able to implement advanced features, (like drag and drop portfolio management) normally reserved to giants like Flickr and Facebook. Their goal is to carve out a niche by offering Canadian Models a place of their own.

Whether or not Canadian models, or even Calgary Models will adopt Model Republic and make it their own is the question, but with the pre-release site being launched just over a week ago the reaction has been good. New users are signing up daily and the buzz has been building. Only time will tell.

If you'd like to see what the fuss is about, please visit: www.modelrepublic.net


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